Springer, Michael
Influencer Marketing is in the FTC's Crosshairs
The Federal Trade Commission renews commitment to enforcing review and endorsement marketing by sending letters to more than 700...
top of page
Search
Springer, Michael
Aug 31, 2021
Rising Liability for Social Media Influencers
Attention all social media influencers! Pay attention to Petunia Products, Inc. v. Rodan and Fields LLC, a case from the Central District...
Springer, Michael
Feb 24, 2020
New Rules Coming for Influencer and Social Media Marketing
Last week, the FTC announced that it would review its Endorsement Guides. The Guides – last updated in 2009 – help influencers,...
Springer, Michael
Jun 6, 2019
Startups Should Use Influencers—But Avoid the Pitfalls
Influencer marketing is a growing trend. But as it grows, it draws more attention from regulators. Ensure that your business is protected.
bottom of page